10 Underrated Cities in 2025 That Deserve a Spot on Your Bucket List

Tired of seeing the same places on every “Top 10” travel list? Paris, New York, and Tokyo are amazing, yes—but what about the cities that are quietly thriving beneath the radar? Some places don’t shout; they whisper. And those whispers often lead to the most unforgettable adventures. 🚀

In 2025, travelers are craving authenticity, affordability, and places that surprise them. Here are 10 underrated cities that check every box—and then some.

1. Tbilisi, Georgia

Where Europe and Asia shake hands, Tbilisi offers a fusion of cultures, cuisines, and architectural styles. Think crumbling mansions turned into wine bars, ancient baths alongside brutalist towers, and a food scene that deserves its own passport.

Don’t miss: Khinkali (juicy dumplings), the leaning clock tower in the old town, and soaking in a sulfur bath.

2. Luang Prabang, Laos

This UNESCO-protected gem on the Mekong River is pure magic. It’s a place of orange-robed monks, French colonial buildings, and waterfalls that look Photoshopped. No traffic, no noise—just peace.

Wake early for the almsgiving ceremony, then explore Kuang Si Falls. Finish your day with a night market feast and a riverside sunset.

3. Puebla, Mexico

Often overshadowed by Mexico City, Puebla shines in its own right. Expect stunning tiled facades, volcanic views, and food that even Mexicans travel for.

Order mole poblano, admire the Talavera pottery, and stroll through the city’s pastel streets.

4. Plovdiv, Bulgaria

Plovdiv is Europe’s oldest continuously inhabited city, and somehow still a secret. Roman ruins lie beneath your feet, art galleries fill old warehouses, and the street dogs might just guide you home.

Chill in the bohemian Kapana district or time travel in the Roman theater.

5. Kotor, Montenegro

Imagine a fjord, a medieval walled city, and mountains that fall into the sea. That’s Kotor. It’s like if Dubrovnik had fewer cruise ships and more mystery.

Hike up to the fortress at sunrise. You’ll thank yourself later.

6. Da Nang, Vietnam

Wedged between Hanoi and Ho Chi Minh City, Da Nang is Vietnam’s laid-back coastal stunner. With golden beaches, surreal bridges, and nearby ancient towns like Hoi An, it’s your new favorite beach-meets-culture escape.

Ride a motorbike over Hai Van Pass for panoramic ocean views.

7. Graz, Austria

Vienna gets the glory, but Graz gets the groove. It’s arty, green, and youthful—with modern architecture rubbing shoulders with Renaissance courtyards. Plus, it’s a UNESCO City of Design.

Eat your way through the farmers’ markets and take the funicular up Schlossberg hill.

8. Valparaíso, Chile

This coastal maze of hills, murals, and creaky ascensores is like a giant art installation. Valparaíso isn’t polished—it’s proudly chaotic, creative, and alive.

Take a street art walking tour and let the colors guide you.

9. Essaouira, Morocco 

Forget the madness of Marrakech. Essaouira is breezy, artistic, and relaxed. It sits on the Atlantic, where surfers ride waves beside ancient medina walls.

Eat freshly grilled sardines by the port and shop for handcrafted treasures in the souk.

10. Dakar, Senegal 

Bold, musical, and buzzing with energy, Dakar is one of West Africa’s most dynamic cities. Explore its rhythms, from traditional drum circles to modern art spaces and beachside nightlife.

Hop over to Gorée Island for history, then return for the city’s iconic sunset over the Atlantic.

Final Thoughts

In a world obsessed with the “must-sees,” sometimes the most meaningful places are the ones you never expected. These cities may not be trending on Instagram (yet), but they’re quietly winning the hearts of those who seek deeper, more human travel experiences.